SailGP's Quest for Creative QR Code Artwork

For the Dubai Sail Grand Prix, SailGP and their agency, GMGN Labs, sought a unique way to engage fans and drive traffic to their loyalty program, The Dock. The challenge: create visually striking QR code designs that were not only functional but also memorable, blending seamlessly with SailGP’s iconic branding.

Our Approach

ThinkDiffusion Studio explored a variety of concepts and styles inspired by Dubai’s skyline, shoreline, and SailGP’s unmistakable boats. Each QR code was meticulously crafted to stand out as both a work of art and a functional tool for fan engagement.

Key design elements included:

• Integrating the Dubai Skyline and Shoreline: Infusing the city’s iconic landmarks into the QR code for a distinctly local feel.
• Creative QR Code Placement: Imagining QR codes on waves, underwater, or even in the sky to make them an immersive visual experience.
• Seamless Branding: Incorporating SailGP’s brand name and signature boats into the artwork for a cohesive and creative design.
  

The ThinkDiffusion Difference

Traditional AI tools often fall short when blending functionality with artistry. Our platform enabled us to fine-tune every detail, ensuring the QR codes were not only scannable but also visually spectacular. From initial concepts to the final design, the process involved close collaboration and experimentation, leading to a result that exceeded client expectations.

The Result

The final artwork became a centerpiece in the race village, providing a "wow" moment for fans who engaged with the in-stadium graphic totems. Scanning the QR codes led fans to claim limited-edition event posters, seamlessly tying engagement with a tangible reward.

What They’re Saying: "Lovely stuff! Love the final results – the client’s very happy where this has landed. Grateful for all your help throughout, and I’m sure we’ll find an opportunity to create more in the future."
– Josh Elliot, Cofounder of GMGN Labs

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