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Behind the Glass: McDonald’s Brand Ambassadors Reimagined
Post Hero Image
Behind the Glass: McDonald’s Brand Ambassadors Reimagined

Animating McDonald’s Brand Leaders

When McDonald’s wanted to spotlight dozens of young brand ambassadors in a unique and visually striking way, they turned to ThinkDiffusion Studio for a creative solution. Their goal? To highlight these Change Leaders with vibrant animations and imagery that embodied their individual stories, in a unique never before seen digital ‘glass’ style.

Our Approach:

We developed the glasslike visual style to represent each ambassador, seamlessly integrating their faces and names into animated storylines. Using cutting-edge AI workflows on ComfyUI and 3D modeling, we built bespoke visuals that balanced artistry and precision, creating a cohesive narrative through shimmering, glasslike elements.

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The ThinkDiffusion Difference:

Unlike mainstream AI tools, which often lack control and customization, the open source nature of our platform provided unparalleled flexibility. We fine-tuned workflows to transform specific individuals into glasslike material, refining the look and feel at every step based on client feedback.

One of our custom workflows used to achieve the right look and feel with ThinkDiffusion Studio.
One of our custom workflows used to achieve the right look and feel.

This level of precision and adaptability ensured a polished final product that met McDonald’s high standards.

Literal glass can obscure details, making it hard to recognize people, so we crafted a design that balances a striking glass-like aesthetic with clear, recognizable features, by ThinkDiffusion Studio.
Literal glass can obscure details, making it hard to recognize people, so we crafted a design that balances a striking glass-like aesthetic with clear, recognizable features.

The Result:

The final animations were a stunning celebration of McDonald’s influencer leaders, blending storytelling with a one-of-a-kind artistic style. By turning abstract concepts into tangible visuals, we delivered a project that was as innovative as the brand ambassadors it represented.

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Ross Mac's Spotlight

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Nyla Choate's Spotlight

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Ian Brock's Spotlight

Ready to create a custom campaign for your brand?
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Check out some more marketing projects with ThinkDiffusion:

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Transforming Commercials: How AI Brought Chivas Regal’s Vision to Life
Discover how ThinkDiffusion’s cutting-edge AI tools enabled RealDreams to transform Chivas Regal’s commercial into a dazzling showcase of innovation, featuring unique AI-generated gold textures, seamless workflows, and unparalleled creative freedom.
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We turned a single photo into a dynamic AI-generated video. Using inpainting, lighting shifts, motion, and storytelling, we transformed one image into a compelling commercial—proving even simple inputs can create vivid, branded visual narratives.
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