

Animating McDonald’s Brand Leaders
When McDonald’s wanted to spotlight dozens of young brand ambassadors in a unique and visually striking way, they turned to ThinkDiffusion Studio for a creative solution. Their goal? To highlight these Change Leaders with vibrant animations and imagery that embodied their individual stories, in a unique never before seen digital ‘glass’ style.
Our Approach:
We developed the glasslike visual style to represent each ambassador, seamlessly integrating their faces and names into animated storylines. Using cutting-edge AI workflows on ComfyUI and 3D modeling, we built bespoke visuals that balanced artistry and precision, creating a cohesive narrative through shimmering, glasslike elements.
The ThinkDiffusion Difference:
Unlike mainstream AI tools, which often lack control and customization, the open source nature of our platform provided unparalleled flexibility. We fine-tuned workflows to transform specific individuals into glasslike material, refining the look and feel at every step based on client feedback.

This level of precision and adaptability ensured a polished final product that met McDonald’s high standards.

The Result:
The final animations were a stunning celebration of McDonald’s influencer leaders, blending storytelling with a one-of-a-kind artistic style. By turning abstract concepts into tangible visuals, we delivered a project that was as innovative as the brand ambassadors it represented.

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